developer: Novo Nordisk
genre: simulation ethics, role playing
educational purpose: learn about ethics in business by balancing sales targets and company reputation in decisions
target audience: new employees that will be in sales situations
H&H taxonomy class: Personal Skills (make decisions, handle responsibility, interpersonal relations), Interpersonal Skills (Conflict Management, Communication), Applied Ethics (Decision Ethics, Business Ethics)
release date: 2006
platform: Online / Browser (Flash)
Doing business globally entails many challenges, not least when working in diverse cultures where appropriate business conduct can vary greatly. The pressures of a competitive business environment make it difficult, but even more important, to make the right choices in the market place. How would you deal with business ethics issues in a day-to-day business situation? Take the business ethics challenge and find out how you ensure a balance between sales targets and company reputation.