As researchers to strive to discover the best way to effect positive health behavior changes using video games, a recent spotlight has been shining on the use of story narrative. One of the leading researchers on the topic is Amy Shirong Lu, Phd, Assistant Professor at the School of Communication of Northwestern University. Dr. Lu’s masters thesis examined the cultural politics of Japanese animation, which is known for its narrative appeal to children and adolescents. Her doctoral research in mass communications focused on the impact of customization in narrative and non-narrative health blogs on physical activity intentions. Dr Lu kindly agreed to answer a few questions about her work for Health Gamers.